The Microsoft Surface tablet hasn’t been around that long, but the company’s chief executive officer already has plans to expand in the future.
According to Reuters, Steve Ballmer stated the following, “Do I anticipate that partners of ours will build the lion’s share of all Windows devices over the next five years? The answer is, absolutely. With that said, it is absolutely clear that there is an innovation opportunity on the scene between hardware and software and that is a scene that must not go unexploited at all by Microsoft.”
It’s apparent that Ballmer is ready to take Microsoft into the mobile market. There have also been several reports a few weeks ago that Microsoft Corporation was working a new smartphone, although nothing has been confirmed regarding a Microsoft phone.
Has Microsoft Corporation been inspired by Apple? There is a lot of speculation that the company wants to make their own gadgets in hopes that they can compete with Apple and the other tech giants in the fast growing smartphone area. A problem that could crop up from this, is that Microsoft could create gadgets that directly compete with some of their own computers and gadgets from companies such as Hewlett-Packard Company and Acer.
Microsoft is ready to make some huge changes and one of the more recent changes involved the departure of Steven Sinofsky (former chief of the Windows division). Julie Larson-Green and Tami Reller took over his duties of the software/hardware and business/marketing responsibilities respectively. Ballmer is happy with his new team.
Although Ballmer seems ready to move forward with Microsoft Corporation, he’s still not giving away too many details regarding his plan. It’s possible that there is still a lot that needs to be worked out, but it’s also possible that they want to keep much of their plans wrapped up until the next big unveiling.